What a ride.

What started as a simple visual menu idea grew into a platform used by hundreds of hospo & entertainment brands across Australia, New Zealand and beyond.

Oct. 2018
Mr Yum was Born
Text-based, printed menus hadn’t changed in hundreds of years. People are visual, we noticed consumers were using Instagram and Google images to try to piece together a puzzle of what the menu offering looked like.
Nov. 2018
Testing the Idea
We built a simple QR code-to-web visual menu product in 2 weeks and launched it into 3 cafes near our Collingwood, Melbourne office - Lemon Middle & Orange, Cromwell Streat & Three Bags Full. Foodies were loving it… It felt like we were onto something.
Mr Yum Wants to Cure Your Food Envy
Order regret is real. You’re out at a restaurant and what’s just been delivered to your table does not match what you’d pictured when you ordered... Read the full article here
Six-month-old Startup Mr Yum Secures $1.5 Million for Tech Putting an End to Food Envy
Melbourne startup Mr Yum has secured $1.5 million in seed funding just six months after it was founded, for its platform putting an end to food envy and indecision at brunch... Read the full article here
June 2019
Expanding to Table-Ordering
We knew that if customers were using our visual menus to decide what to order, it wouldn’t be a massive jump for them to actually order and pay through the platform. We launched a pilot at The Winter Village to iron out the creases before scaling. 100% of the food orders went through Mr Yum.
Oct. 2019
50 Pubs in 10 Weeks, with Australian Venue Co
Our first table-ordering rollout was 50 of Australian Venue Co’s top venues, across 6 states, in 10 weeks. Average order value for Mr Yum was 30% higher than orders over the bar.
Cafes Redesigned, with Acre Melbourne
We launched with Acre day one for their Burwood cafe in Melbourne. Our table ordering increased average order value by 19% and enabled them to not require table service for ordering.
Dec. 2019
12 Startups to Watch in 2020
Sometimes, as a journalist, you come across an early stage startup and suddenly it seems you’re seeing their name everywhere you go. That’s exactly what happened with Mr Yum... Read the full article here
Jan. 2020
Over 1 Million Foodies Have Used Mr Yum!
Feb. 2020
Expanding into Events & Entertainment
It can be tricky to order food & bev in events and entertainment (plus our team loves music, games, fun times and festivals). We partnered with Strike Bowling, Holey Moley, AMEX Open Air Cinemas and Live Nation to rollout Mr Yum across their Australia & NZ portfolio.
COVID-19 Hits - Expanding into Pickup & Delivery
No one could have expected how hard COVID-19 would hit the hospo and entertainment industries. We didn’t want to sit and twiddle our thumbs, so we decided to react fast and extend our platform to pickup and self-managed delivery. The product became an ‘omni-channel’ solution helping brands to take control of all their ordering and payments needs.
Expanding into Pickup & Delivery for COVID-19
Mr Yum Lets Fitzroy &Collingwood locals order delivery from their favourite food joints, and it doesn’t take a massive cut... Read the full article here
Launching in Surry Hills & Darlinghurst today: Mr Yum, a delivery service that lets you order from your favourite restaurants (without colossal commissions)... Read the full article here
Restaurants & Cafes Pivoting into Groceries
Struggling Aussie restaurants & cafes pivoted to groceries to survive the COVID outbreak. Then Deliveroo 'ate their lunch'... Read the full article here
Should we Delete our Delivery Apps?
Calls to boycott third-party delivery apps are ringing out around the world as struggling food businesses protest refusals to lower crippling commissions. But how black & white is the issue?... Read the full article here
Disrupting the Disruptors: How Restaurants & Startups are Flipping the Table on Meal Platforms, & Why Uber Eats Should be Worried
In the five short months between November 2015 and April 2016, Australia’s restaurant industry changed forever... Read the full article here
April 2020
Mr Yum is live in 500+ venues
Why COVID-19 will change hospitality for the better
The COVID-19 pandemic has had immediate and catastrophic effects on the hospitality industry, with stressed business models forced to change overnight. However, the scene is set for positive transformation... Read the full article here
Simon Lee, Co-Founder of Assembly Pay, invests & Joins our Board
Our good friend and mentor decides to join our board and invest after following our journey for the past year. Simon is the co-founder of Assembly, a global payments company that has scaled to X countries and processed billions of dollars in online payments.

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