Introducing Mr Yum Connect
Sprout is now part of Mr Yum.
Same powerful CRM, tasty new look.
Sprout is now part of Mr Yum.
Same powerful CRM, tasty new look.
Connect is a hospitality marketing CRM that helps you build lasting relationships with customers and increase revenue through return visits.
Have a chat
Create emails via Connect’s drag-and-drop email editor. You can even select pre-designed templates, utilise conditional content that shows reader’s info relevant to their interests and add incentives to your campaigns with POS-integrated vouchers.
The marketing tool that works for you, Connect features automation across customer journeys – which means emails and SMSs can be automatically sent based on guests’ interactions with your venue.
With a 98% deliverability rate, SMS is great for bulk communication. Connect makes it easy to send personalised messages, staff communications, rostering, alerts and any other text-worthy comms you can think of.
Connect builds detailed customer profiles that allow you to automatically engage with customers based on their lifecycle, recency, frequency and spend behaviour – including last visit, order value, anniversaries, birthdays and more.
Group and categorise contacts based on data relevant to your business (e.g. guests who like cocktails). Connect can then target these segments for future communications.
Connect aggregates all of your data from existing third-party channels, giving you one convenient place to view and action this valuable resource.
Connect helps new customers opt-in via orders, loyalty programs, reservation platforms, registration forms, membership forms, surveys and more.
Mr Yum’s CRM puts all the tools you need in one basket.
We know what’s important to your business, so you’ll benefit from highly relevant data.
Other marketing tools often need customising to work for the hospitality industry. We’re good to go out of the box.
Don’t shout into the void. Connect helps you build pointed campaigns that bring in results and increase customer loyalty.
Our platform is intuitive and gives you all the marketing tools you need without additional spending.
Building connections will get your business sizzling. Here’s how we helped a few of our customers grow through better marketing.
Active users at Wynyard Pavilion in just three months.
Increase to open rates at Shake Shack UK.
Increase to offer redemptions at Nando's.
Here’s why Connect is the best CRM for hospitality businesses.
Connect pairs beautifully with Mr Yum’s Order & Pay to capture more data and help you grow your business.
Unlocks the potential of under-utilised data without requiring a large time investment.
Increases return visits, loyalty, spend per head and revenue through tailored content that your database will actually care about.
Smart customer profiles allow you to target segments based on real interests and insights.
Build automated customer journeys to send emails and SMS communications easily.
Enjoy access to premium, user-friendly features, including conditional content (recipients see info relevant to their interests), custom templates, and much more.
Not ready to chat with someone but want a little taste of Mr Yum?
Pop in your details and we’ll serve you tips and tricks for helping grow your business and ask nothing in return.
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